Privacy Statement

Identity of the controller

The website CRM guide is operated by Software Informatie, legally established in Purmerend and registered with the Chamber of Commerce under file number 34266634.

If you have any questions or complaints about the processing of personal data, you can contact the appointed representative:

Name: Mr. B. Heijmans
Email: dpo@softwareinformatie.nl
Address: Stationsweg 321441, EJ Purmerend
Phone: +31 (0)299-200310 | +44 (0)33-08084973

By visiting CRM guide or using the services offered, your personal data will be collected and processed in accordance with the terms set out in this privacy statement.

Legal basis

Processing of personal data is only lawful if it falls under one of the grounds set out in the Regulation1. CRM guide processes personal data based on explicit consent given by the data subject for the processing of this personal data.

Regarding the processing of personal data for (direct) marketing purposes, CRM guide takes the position that this processing is necessary for the legitimate interests of CRM guide.

Purpose of the processing

Execution of a contract

If a visitor enters into an agreement with CRM guide, the provided personal data will be processed to properly execute the agreement. The agreement between CRM guide and the visitor consists of mediating between the visitor and software suppliers. CRM guide will send the visitor an email with one or more software suppliers, who will contact the visitor, and only at the visitor’s request, with information about the software they provide.

CRM guide will share the contact details with a maximum of 7 software suppliers when executing the contract. Therefore, the visitor may be contacted by up to 7 suppliers.

Marketing

The contact information provided is used by CRM guide to contact the person with information about the services provided by CRM guide. Data collected by CRM guide through your visit to the website is also used to contact these visitors with information about the services provided by CRM guide.

Product information

Upon request, CRM guide will send a whitepaper. The provided contact information will also be used to inform you about news related to the services or developed products of CRM guide.

Improving services

CRM guide processes (personal) data to improve its services. CRM guide uses data to understand how you use the website and which pages you visit.

Data collected by CRM guide

CRM guide processes personal data that can be traced back to an individual as well as data that cannot be directly traced back to a person, such as business data. Additionally, CRM guide processes anonymized information about the use and operation of the website.

Data you provide:

If you fill out a form via the website or otherwise provide personal data to contact CRM guide, the personal data you provide, including your gender, name, email address, phone number, position, and address details, will be stored.

The personal data you provide is stored on an CRM guide server or a third-party server. If personal data is stored on a third-party server, CRM guide ensures that a data processing agreement is made with this third party.

Data CRM guide collects through your visit to the website

CRM guide gains insight into the use of the website through tracking pixels and cookies. Screen tracking allows CRM guide to improve the user experience and convenience for the visitor.

Via the IP tracking software of Leadforensics, CRM guide determines which IP address the website visitor is using. Based on this IP address, CRM guide, through Leadforensics, is able to obtain business information of the visitor. The data CRM guide obtains via Leadforensics includes only the generic email address of a company, the company website, the company name, and location. CRM guide processes this data, obtained via the IP tracking software of Leadforensics, for direct marketing purposes, as it is necessary to protect CRM guide's legitimate interests.

How we process data

CRM guide uses the collected data to provide services, improve the services, or develop new ones. Additionally, CRM guide uses the data to comply with any legal obligations.

The data collected by CRM guide is never shared with third parties unless the storage of the data occurs on third-party servers. CRM guide has a data processing agreement with these third parties, ensuring they commit to adequately securing the data they process. The processors engaged by CRM guide are:

• IC2
• Netvibes

CRM guide will never provide personal data to third parties outside of the situations mentioned in this privacy statement unless you give explicit consent or CRM guide is required to do so by court order or legal provision.

Used software and/or cookies

CRM guide uses (online) software and/or cookies to analyze the use of the website. The following (online) software and cookies are used:

Leadforensics

Via the IP tracking software of Leadforensics, CRM guide determines which IP address the visitor is using. Based on this IP address, CRM guide, through Leadforensics, obtains business information of the visitor. The data CRM guide obtains via Leadforensics includes only the generic email address of the company, the company website, the company name, and location.

Screen tracking

CRM guide obtains insight into the use of the website through screen tracking via the software of Mouseflow (see: mouseflow.com/gdpr/) and VWO (see: vwo.com/platform/security-compliance/gdpr/). This enables CRM guide to improve the user experience for visitors. The obtained information about website usage is never traceable to an individual, as Mouseflow and VWO fully anonymize all collected data.

Google Analytics

CRM guide uses the software of Google Analytics to gain insights into website traffic. CRM guide does not collect IP addresses through Google Analytics. The information collected by Google is as anonymized as possible.

The data collected by Google Analytics is transferred to Google’s servers in the United States. Google complies with the Privacy Shield, providing an adequate level of protection.

CRM guide uses the remarketing function in Google Analytics. By placing a cookie, CRM guide can display an advertisement to website visitors later on in Google’s display network. If you visit CRM guide's website, the number of advertisements displayed via the Google Analytics remarketing function is limited to a maximum of five.

Security

CRM guide does everything in its power to adequately secure collected personal data. CRM guide has implemented both technical and organizational measures to ensure a sufficient level of security for these personal data, considering the nature of the personal data to be processed.

The CRM guide website is secured with an SSL certificate. Therefore, all messages sent via the website are transmitted to CRM guide in an encrypted manner.

Storage duration

CRM guide will delete all personal data after 18 months unless the personal data is deemed necessary for the execution of a contract. CRM guide will also retain data for longer if there is a compelling reason, in which case CRM guide will inform the data subject.

Data obtained via screen tracking is stored on CRM guide’s servers for 6 months and is then automatically deleted.

Data that is not personal data, such as company names, locations, and websites, is stored for statistical purposes for an indefinite period. This data is never traceable to a natural person.

Changes to the privacy statement

CRM guide reserves the right to make changes to this privacy statement at any time. If CRM guide makes changes to the privacy statement, you will be informed via CRM guide.

Your rights

Below you can read about your rights and how to exercise these rights against CRM guide. Data obtained by CRM guide via third parties does not fall under the rights mentioned below. With regard to personal data collected by third parties, you must exercise your rights directly with those third parties, except in cases where these third parties act as processors.

You can exercise your rights with Leadforensics by calling +44 207 206 7293 or via email at data-compliance@leadforensics.com.

Right to withdraw consent

If CRM guide has obtained your consent to process personal data, you have the right to withdraw this consent at any time.

Right of access and correction

You have the right at any time to request access to the personal data collected about you. You also have the right to have the personal data processed by CRM guide corrected.

Right to erasure

You have the right to request CRM guide to delete all data collected about you. In principle, CRM guide must comply with this request. In certain cases, another (legal) interest may outweigh the right to erasure, which is at the discretion of CRM guide.

Right to file a complaint

If you cannot reach a solution with CRM guide after filing a complaint, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens). You can submit your complaint in writing to the following address:

Autoriteit Persoonsgegevens.
Postbus 93374, 2509 AJ
The Hague - The Netherlands

Applicable law & Miscellaneous

Any legal disputes arising from this privacy statement will be submitted exclusively to the Dutch court under the applicability of Dutch law.

If CRM guide transfers its business to a third party or merges with a third party, your personal data may be disclosed to this party. This party will then have the right to continue processing your personal data as agreed in this privacy statement.

If you have any questions, complaints, or comments regarding the use of your personal data, you should address them via email to CRM guide (dpo@softwareinformatie.nl).